CAPI Server-Side Tracking
The problem
Browser-based pixel tracking is going blind. iOS App Tracking Transparency, ad blockers, Safari ITP and cookie-consent banners now hide 20–40% of your conversions from Meta. Meta optimizes on what it can see — so it's optimizing on a shrinking, biased sample of your buyers. Your true ROAS is higher than Meta thinks, which means you're under-spending on winning campaigns and Meta is mis-targeting.
What it's costing you
Bad tracking doesn't announce itself — it quietly drains budget. Meta and Google optimize against whatever data they receive, so broken or incomplete signal means your ads chase the wrong people, your reported ROAS is fiction, and you scale the losers while starving the winners. For most stores that's a double-digit percentage of ad spend, every month, invisibly.
The fix
We install Meta's Conversions API — server-side tracking that sends conversions straight from your store to Meta, invisible to ad blockers and cookie limits. Paired with your pixel and deduplicated, it typically recovers 20–40% of lost events. Meta sees the full picture, optimization sharpens, and CPA drops.
Buy it on its own, or add it to a store migration at checkout. After payment you'll securely grant access in your customer area — encrypted, engineer-only, auto-deleted after the job.