Create New Google Pixel + GA4
The problem
Shopify's default Google setup routinely misfires: conversions double-counted or missing, GA4 events mislabelled, enhanced conversions off. Smart Bidding runs on this bad data, so it bids blind — and your GA4 reports quietly mislead every decision you make.
What it's costing you
Bad tracking doesn't announce itself — it quietly drains budget. Meta and Google optimize against whatever data they receive, so broken or incomplete signal means your ads chase the wrong people, your reported ROAS is fiction, and you scale the losers while starving the winners. For most stores that's a double-digit percentage of ad spend, every month, invisibly.
The fix
We build a clean Google Ads conversion pixel and GA4 property on the new store, wire ecommerce events and enhanced conversions, and verify conversions registering in Google Ads before handover. Smart Bidding finally gets accurate signal.
Buy it on its own, or add it to a store migration at checkout. After payment you'll securely grant access in your customer area — encrypted, engineer-only, auto-deleted after the job.